Senior WordPress developer
Performance-first WordPress solutions for businesses and SaaS companies who want a website that does real work — communicate value, earn trust, and convert visitors into qualified leads. Speciality: WP + Core Web Vitals + structured process. No BS. Zero bugs.
Whether you're building from scratch, fixing a broken site, or maintaining a working one — I have a structured engagement for where you are right now.
Custom WordPress & WooCommerce builds engineered for speed, conversion, and long-term maintainability. Zero page builders.
Your site works — but it's slow, bouncy, or leaking revenue. Targeted audits and surgical fixes that pay for themselves.
Monthly retainers for businesses that treat their website like the revenue asset it is. Monitoring, updates, fixes — done.
Whether you're building from scratch, fixing a broken site, or maintaining a working one — I have a structured engagement for where you are right now.
Custom WordPress & WooCommerce builds engineered for speed, conversion, and long-term maintainability. Zero page builders. Every project starts with a technical audit and ends with Core Web Vitals green — written into the contract.
Targeted audits and surgical fixes for sites that work — but are slow, bouncy, or leaking revenue.
Monthly retainers for businesses that treat their website like the revenue asset it is. Monitoring, updates, fixes — done.
Most freelancers wing it. I use a repeatable engagement framework that makes your delivery date, budget, and quality predictable from day one. Same process every time.
Kick-off call, technical audit of any existing assets, stakeholder interviews, and baseline metrics. We align on goals, constraints, and success criteria before any design work starts.
DeliverablesWireframes, content strategy, and visual design. Two review rounds baked in — we ship only when you sign off, with no scope creep hidden in change orders.
DeliverablesCustom WordPress theme built from scratch — no bloated page builders. Performance budgets enforced from commit one. Staging URL for client review, weekly progress calls, and rolling QA throughout.
DeliverablesFull QA pass, Core Web Vitals verification, SEO check, and DNS cutover. We don't flip the switch until every metric in the contract is green. Launch-day support included.
DeliverablesPost-launch, most agencies disappear. I don't. The optional Care Plan keeps your site fast, secure, and maintained — with a real human on the other end of Slack for when things break.
What's includedEvery engagement is measurable. I track before/after metrics and report them monthly — no vanity numbers, no impressions-up nonsense.
"He finally made our WordPress site stop being a bottleneck. Conversion jumped 42% in the first month after the rebuild. No upsells, no surprises — just work that shipped."
"We had three agencies tell us our LCP problem was unfixable without a full rebuild. He fixed it in two weeks — Core Web Vitals green, revenue up 28%."
"The first vendor who actually showed up for the post-launch work. Twelve months in and we've had zero downtime. That's unheard of for us."
"Rebuilt our WooCommerce store from scratch. The new site is five times faster — and our cart abandonment dropped by a third in the first week live."
"Clear scope, realistic timeline, delivered early. I've worked with six agencies and two freelancers over the years — this is the first engagement that went exactly as promised."
"The monthly technical report is worth the retainer alone. We finally know what's happening on our own website — uptime, performance trends, what changed and why."
Send a short brief — I reply within 24 hours with a clear next step. No discovery sales calls, no nurture sequences, no pitch decks.
Every case study shows measurable before/after numbers — Core Web Vitals scores, revenue deltas, load time reductions. No cherry-picked vanity screenshots.
Rebuilt a magazine-style publication on a custom WordPress theme. Eliminated 3rd-party bloat, shipped Core Web Vitals all-green.
Read case studyLanding page redesign and CRO audit for a fintech SaaS. Funnel cleanup, copy-lift, and real analytics that don't lie.
Read case studyWooCommerce rebuild with custom cart UX, payment integration, and a PWA layer. Mobile conversion nearly doubled.
Read case study8-week rebuild of a 200-article publication. Custom WP theme, subscription paywall, reader analytics — and CWV green from day one.
Pick a Care Plan that matches how critical your site is to the business. Every plan includes real human support, weekly updates, and transparent monthly reports.
For sites that need to stay alive and healthy. Zero drama.
For WooCommerce and revenue-critical sites. Built for growth.
For multi-site, enterprise, or bespoke engagement needs.
I've been building WordPress sites professionally since 2014 — through the theme-framework era, the page-builder plague, the headless-hype cycle, and the current Gutenberg-plus-ACF renaissance. I've seen which approaches hold up and which ones crumble under 12 months of real traffic.
These days I focus on performance-first custom builds for businesses that treat their website as a revenue asset, not a marketing brochure. If it's going to be slow, cluttered, or unmaintainable — I won't ship it. That standard is the whole pitch.
If it's not here, it's because nobody's asked it yet. Email me — I'll answer within 24 hours and probably add it to this list.
Custom WordPress themes built on Gutenberg + ACF Blocks, with WooCommerce for commerce, custom REST endpoints where needed, and occasional headless setups with Next.js when the use case actually warrants it.
No Elementor, no Divi, no WPBakery — page builders create the bloat I spend half my time removing from client sites.
Most full WordPress builds run 6–10 weeks from kickoff to launch. Speed-optimisation engagements typically land in 2–3 weeks.
Send a two-paragraph brief and I'll respond in plain terms whether we should keep talking. Honest criteria: you have a real business reason for the rebuild, a defined budget, and someone empowered to make decisions on your side.
Yes — 100%. You receive the full codebase, design files, and documentation at handoff. Everything lives in your GitHub and your hosting account, not mine. No vendor lock-in, ever.
Both. Roughly half my projects arrive with existing Figma designs that need building. The other half I design in-house — brand-aligned, conversion-focused, and based on discovery research. No lorem ipsum templates.
Bank transfer, Stripe, and Wise for international clients. Projects run on a 50/50 split — deposit on signature, balance on handoff. Care Plans billed monthly or annually (annual includes 15% discount).
Every project includes a 30-day warranty on delivered scope — genuine bugs fixed free, no quibbling. After that the Care Plan covers ongoing fixes, updates, and maintenance.
Direct access, faster decisions, no account-manager game of telephone. Agencies hire people like me and mark up 3× for project management overhead. You get the same developer — cheaper and faster.
Send a short brief below and I'll reply within 24 hours with a clear next step — either a project call or an honest "not a fit, try these folks instead."